objective: create a symbol-dominant, abstract identity for a client in the service industry, emphasizing innovation, convenience, and sustainability.

concept: this project focuses on an airline within the transportation industry. The identity uses connecting geometric shapes and a blue gradient to symbolize trust, unity, and professionalism. The design reflects the airline’s commitment to efficient, eco-friendly travel, with a clear typeface ensuring visibility across platforms. This approach aligns with the mission of “Odyssey Airways” to enhance the travel experience through innovative, customer-focused, and environmentally conscious practices.

project created while attending Auburn University.